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Entrepreneurship: Successfully Launching New Ventures (5th Edition)
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For courses in entrepreneurship. A Comprehensive Guide to Business Ventures Successfully Launching New Ventures explores the allure of entrepreneurship, teaching students how to successfully start their own businesses. With real business profiles of inspiring young entrepreneurs, the text engages students through relevant examples they can easily relate to. The Fifth Edition examines entrepreneurship through an easy, four-step process that clearly outlines both the excitement and the difficulty of launching one’s own business. Careful to identify failures as well as successes, Successfully Launching New Ventures is a straightforward guide to starting one’s own business. Also Available with MyEntrepreneurshipLabTM This title is available with MyEntrepreneurshipLab—an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. NOTE: You are purchasing a standalone product; MyEntrepreneurshipLab does not come packaged with this content. If you would like to purchase both the physical text and MyEntrepreneurshipLab search for: 0134422503 / 9780134422503 Entrepreneurship: Successfully Launching New Ventures Plus MyEntrepreneurshipLab with Pearson eText -- Access Card Package, 5/e Package consists of: 0133797198 / 9780133797190 Entrepreneurship: Successfully Launching New Ventures 013397409X / 9780133974096 MyEntrepreneurshipLab with Pearson eText -- Access Card -- for Entrepreneurship: Successfully Launching New Ventures
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Product details
Hardcover: 592 pages
Publisher: Pearson; 5 edition (February 14, 2015)
Language: English
ISBN-10: 0133797198
ISBN-13: 978-0133797190
Product Dimensions:
8.8 x 1 x 10.8 inches
Shipping Weight: 3 pounds (View shipping rates and policies)
Average Customer Review:
4.1 out of 5 stars
103 customer reviews
Amazon Best Sellers Rank:
#21,034 in Books (See Top 100 in Books)
This ebook is expensive as heck, but can only be downloaded on two devices? That's a terrible policy and makes the ebook less useful than a hard copy. Kindle talks a strong game about allowing multiple devices, but the restriction on this title makes the hard copy more useful. Save your money and time.
This textbook offers insightful information about the entrepreneurial process. While the editing could use some work, the content is relatively current and easy to digest. However, be warned: the Kindle eBook version only allows use on 2 simultaneous devices. Apparently, this is set by the publisher (Prentice Hall). If you are like most modern students with a laptop, tablet, phone, etc., it may be difficult to get the content where you need it when you need it.
not bad, good information. used for one of my business classes
We used this book in our Entrprenueurship class. Unlike many text books this one does not put you to sleep. We haven't covered the entire book yet but so far the text book covers a little bit of everything - it explains it in easy to understand verbage and the case studies reinforce the point. Very good text book. Only fault I find as I do with many textbooks is the price. However, I am sure I will keep it and refer to it for many years to come.
Typos, unoriginal content. Why "distinguished" professors continually choose texts like this is beyond me.
Easy to read. Colorful. Simple text style and setup. Lots of real life examples. The cases at the end of the chapters are useful for assessing what you just read.However, the book could use some more in-depth breakdown of a Feasibility Analysis and a Business Plan.
A very boring book but has good information. I wish that the author could have been more entertaining with some of the subject matter to make it easier to read.
Lot of common sense material in the book, but all around an OK resource.
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